Friday, November 6, 2009 BIGBEN – Cyberbike announcement Presentation of Cyberbike for Wii Generated awareness for consumer medias, especially general press. We provided a constant flow of communication, involving journalists to test the products. We realized a press conference in a gym, and pushed journalists to test the game. Also we made a press tour visiting the most important generalist magazines (weekly female magazines, fitness magazines, etc.) and offered them the game to be tested. We covered also all the websites and magazines focused on health and fitness! More than 95% of all media contacts requested additional information regarding the game. We offered more than 50 boxed versions of the game to the journalists. They were enthusiastic about Cyberbike, and they had a lot of fun riding a bicycle and playing a game at the same time! 12345